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How are you picking the winning ideas?

21 Oct

Over the weekend, I read yet another article about Steve Jobs. And it wasn’t any different from the many others written since the man departed. It spoke about Apple’s future after the legend’s death. I am sorry I can’t find the link but what caught my attention was this: Steve Jobs had created a team [...]

Cheering the team from a 1000 miles far away

3 Apr

There is enough excitement in the air surrounding India’s win at the ICC World Cup 2011. At the end of the evening I was proud to have witnessed the victory even a 1000 miles away from my home country. I am in Nairobi working on a project for a partner company and the team here [...]

5 super tools which power my office PC

6 Jul

It’s often seen that people spend too much time doing the most basic computing operations. Here is a list of some of my favourite tools which power my PC at work. Launchy Always a problem finding the right file? Look no further. Launchy has been the most useful piece of software to get me directly [...]

Picks from Cannes Lions 2010

25 Jun

The Cannes Lions International Advertising Festival 2010 is currently underway in the scenic Cannes, France. Earlier in the week the awards for Press & Outdoor were announced. If you’re interested in seeing the award winning work, see AdsoftheWorld archives. But what I am going to share is some of the work which caught my attention [...]

If my life was a comic strip

23 Mar

This is what my character would look like if my life was a comic strip. Illustration by: Kunal Gagwani

Music system made of junk

8 Jul

Let me show you a piece of work done by a very young talented bunch of people who work with me at mudra. Art Director: Ninad Gharat, Binal Parikh Copywriter: Aditya Iyengar Photographar: Amol Jadhav Illustrator: Shankar Chavan This is an ad to promote the famous exchange offers which Big Bazaar announces very often. What’s [...]

Goafest 2009 – A recession too good to be wasted

6 Apr

“It’s not a recession, it’s a slowdown” – the mood at Goafest 2009 Over the weekend, I was at Cavelossim Beach in Goa to attend the Goafest 2009. This year the event focussed on the R-word – “Why this recession is too good to be wasted?” But I think the recession was more than evident [...]

I will be at Goafest 2009 this weekend

2 Apr

Just a quick note to let you all know that I will be attending the Goafest 2009 at Cavelossim Beach, Goa over the next 2 days. Looking forward to some inspiring talks by Sir Johan Hegarty & Dan Wieden. Of course the sun, sand, water sports, the beach and beer are added attractions. Find out [...]

5 lessons for creative thinking

12 Jan

“Advertising is all about entertainment and if you can’t entertain the audience they are switching the channel and going somewhere else.” Shared by Pushpendra Misra of Flying Saucer Films in a very inspiring session at our office this afternoon. As an ad film director he shared some lessons on creativity and film crafting. I attempt [...]

Have you voted for the new national animal?

26 Dec

These are tough times. Not only is the political system of our country in a mess but it now seems the animal world is not spared of the political mess either. 3 animals have decided to fight the current national animal of India – tiger to emerge as the new national animal of the country. [...]