Kapil’s Korner

Simple happenings in the interesting thing called LIFE.

Entries Tagged as 'Workplace'

Music system made of junk

July 8th, 2009 · 1 Comment

Let me show you a piece of work done by a very young talented bunch of people who work with me at mudra.

Art Director: Ninad Gharat, Binal Parikh Copywriter: Aditya Iyengar Photographar: Amol Jadhav Illustrator: Shankar Chavan
This is an ad to [...]

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Tags: Advertising · Creativity · Workplace

Goafest 2009 – A recession too good to be wasted

April 6th, 2009 · No Comments

“It’s not a recession, it’s a slowdown” – the mood at Goafest 2009
Over the weekend, I was at Cavelossim Beach in Goa to attend the Goafest 2009. This year the event focussed on the R-word – “Why this recession is too good to be wasted?” But I think the recession [...]

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Tags: Advertising · Travel · Workplace

I will be at Goafest 2009 this weekend

April 2nd, 2009 · No Comments

Just a quick note to let you all know that I will be attending the Goafest 2009 at Cavelossim Beach, Goa over the next 2 days.
Looking forward to some inspiring talks by Sir Johan Hegarty & Dan Wieden. Of course the sun, sand, water sports, the beach and beer are added attractions.
Find out [...]

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Tags: Advertising · Workplace

5 lessons for creative thinking

January 12th, 2009 · No Comments

“Advertising is all about entertainment and if you can’t entertain the audience they are switching the channel and going somewhere else.”

Shared by Pushpendra Misra of Flying Saucer Films in a very inspiring session at our office this afternoon. As an ad film director he shared some lessons on creativity and film crafting. I attempt to [...]

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Tags: Creativity · Workplace

Have you voted for the new national animal?

December 26th, 2008 · No Comments

These are tough times. Not only is the political system of our country in a mess but it now seems the animal world is not spared of the political mess either. 3 animals have decided to fight the current national animal of India – tiger to emerge as the new national animal of the country. [...]

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Tags: Advertising · Workplace

Get motivated and not distracted

November 12th, 2008 · 2 Comments

Traveling by train, I  overheard 2 middle aged gentlemen talking.
A: Do you know how many businesses does Anil Ambani run? … 19. And how many do we run?
B: Not 19 for sure.
A: Correct we barely manage to engage ourselves in 1 or 2 and call ourselves over-worked. And when new opportunities arise we console [...]

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Tags: Productivity · Workplace

Save paper: Do a smart allocation of printers

August 5th, 2008 · 1 Comment

My office has 3 printers on which we print our daily documents. One of them is right next to my table and every morning I see a bucketful of trash which has been printed and ignored without bothering to either dump the waste or even bother to use the other side of the paper. And [...]

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Tags: Workplace

Wish your loved one "all out"

July 28th, 2008 · 3 Comments

Pratap Bose, Mudra’s recently appointed CEO wished his wife in the most unique and loud way you could imagine. He selected to use his domain – the outdoor medium to wish his wife Seema a very happy birthday.

Read the full article at agencyfaqs.
He further goes to add that this could be done [...]

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Tags: Creativity · Workplace

Is it the end of a career in advertising?

June 10th, 2008 · 1 Comment

If you are an advertising professional in India you are not going to like this bit of view shared in ET’s – Ad world attrition hits all-time high.
JWT India’s executive VP and NCD Elvis Sequira echoes Mr Singh’s views. “Too many agencies have stopped adding value to their clients’ businesses. Earlier, they used to [...]

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Tags: Advertising · Workplace

LIC TVC – The Journey of Life (boat)

May 20th, 2008 · No Comments

A few months back mudra produced a corporate TVC for India’s largest insurance company – LIC (Life Insurance Corporation of India). I was a key member of the team which worked on conceptualizing and finally producing this 60 second spot. But unfortunately I could not be a part of the shoot which happened over 10 [...]

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Tags: Advertising · Workplace