Kapil’s Korner

Let me show you a piece of work done by a very young talented bunch of people who work with me at mudra.

Art Director: Ninad Gharat, Binal Parikh Copywriter: Aditya Iyengar Photographar: Amol Jadhav Illustrator: Shankar Chavan
This is an ad to [...]

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“It’s not a recession, it’s a slowdown” – the mood at Goafest 2009
Over the weekend, I was at Cavelossim Beach in Goa to attend the Goafest 2009. This year the event focussed on the R-word – “Why this recession is too good to be wasted?” But I think the recession [...]

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Just a quick note to let you all know that I will be attending the Goafest 2009 at Cavelossim Beach, Goa over the next 2 days.
Looking forward to some inspiring talks by Sir Johan Hegarty & Dan Wieden. Of course the sun, sand, water sports, the beach and beer are added attractions.
Find out [...]

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“Advertising is all about entertainment and if you can’t entertain the audience they are switching the channel and going somewhere else.”

Shared by Pushpendra Misra of Flying Saucer Films in a very inspiring session at our office this afternoon. As an ad film director he shared some lessons on creativity and film crafting. I attempt to [...]

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These are tough times. Not only is the political system of our country in a mess but it now seems the animal world is not spared of the political mess either. 3 animals have decided to fight the current national animal of India – tiger to emerge as the new national animal of the country. [...]

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Traveling by train, I  overheard 2 middle aged gentlemen talking.
A: Do you know how many businesses does Anil Ambani run? … 19. And how many do we run?
B: Not 19 for sure.
A: Correct we barely manage to engage ourselves in 1 or 2 and call ourselves over-worked. And when new opportunities arise we console [...]

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My office has 3 printers on which we print our daily documents. One of them is right next to my table and every morning I see a bucketful of trash which has been printed and ignored without bothering to either dump the waste or even bother to use the other side of the paper. And [...]

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Pratap Bose, Mudra’s recently appointed CEO wished his wife in the most unique and loud way you could imagine. He selected to use his domain – the outdoor medium to wish his wife Seema a very happy birthday.

Read the full article at agencyfaqs.
He further goes to add that this could be done [...]

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If you are an advertising professional in India you are not going to like this bit of view shared in ET’s – Ad world attrition hits all-time high.
JWT India’s executive VP and NCD Elvis Sequira echoes Mr Singh’s views. “Too many agencies have stopped adding value to their clients’ businesses. Earlier, they used to [...]

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A few months back mudra produced a corporate TVC for India’s largest insurance company – LIC (Life Insurance Corporation of India). I was a key member of the team which worked on conceptualizing and finally producing this 60 second spot. But unfortunately I could not be a part of the shoot which happened over 10 [...]

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