Kapil’s Korner

It’s often seen that people spend too much time doing the most basic computing operations. Here is a list of some of my favourite tools which power my PC at work. Launchy Always a problem finding the right file? Look no further. Launchy has been the most useful piece of software to get me directly [...]

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The Cannes Lions International Advertising Festival 2010 is currently underway in the scenic Cannes, France. Earlier in the week the awards for Press & Outdoor were announced. If you’re interested in seeing the award winning work, see AdsoftheWorld archives. But what I am going to share is some of the work which caught my attention [...]

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This is what my character would look like if my life was a comic strip. Illustration by: Kunal Gagwani

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Let me show you a piece of work done by a very young talented bunch of people who work with me at mudra. Art Director: Ninad Gharat, Binal Parikh Copywriter: Aditya Iyengar Photographar: Amol Jadhav Illustrator: Shankar Chavan This is an ad to promote the famous exchange offers which Big Bazaar announces very often. What’s [...]

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“It’s not a recession, it’s a slowdown” – the mood at Goafest 2009 Over the weekend, I was at Cavelossim Beach in Goa to attend the Goafest 2009. This year the event focussed on the R-word – “Why this recession is too good to be wasted?” But I think the recession was more than evident [...]

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Just a quick note to let you all know that I will be attending the Goafest 2009 at Cavelossim Beach, Goa over the next 2 days. Looking forward to some inspiring talks by Sir Johan Hegarty & Dan Wieden. Of course the sun, sand, water sports, the beach and beer are added attractions. Find out [...]

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“Advertising is all about entertainment and if you can’t entertain the audience they are switching the channel and going somewhere else.” Shared by Pushpendra Misra of Flying Saucer Films in a very inspiring session at our office this afternoon. As an ad film director he shared some lessons on creativity and film crafting. I attempt [...]

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These are tough times. Not only is the political system of our country in a mess but it now seems the animal world is not spared of the political mess either. 3 animals have decided to fight the current national animal of India – tiger to emerge as the new national animal of the country. [...]

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Traveling by train, I  overheard 2 middle aged gentlemen talking. A: Do you know how many businesses does Anil Ambani run? … 19. And how many do we run? B: Not 19 for sure. A: Correct we barely manage to engage ourselves in 1 or 2 and call ourselves over-worked. And when new opportunities arise [...]

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My office has 3 printers on which we print our daily documents. One of them is right next to my table and every morning I see a bucketful of trash which has been printed and ignored without bothering to either dump the waste or even bother to use the other side of the paper. And [...]

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