Kapil’s Korner

If you are an advertising professional in India you are not going to like this bit of view shared in ET’s - Ad world attrition hits all-time high.
JWT India’s executive VP and NCD Elvis Sequira echoes Mr Singh’s views. “Too many agencies have stopped adding value to their clients’ businesses. Earlier, they used to [...]

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A few months back mudra produced a corporate TVC for India’s largest insurance company - LIC (Life Insurance Corporation of India). I was a key member of the team which worked on conceptualizing and finally producing this 60 second spot. But unfortunately I could not be a part of the shoot which happened over 10 [...]

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Times OOH is organising the Outdoor Advertising Awards 2008 and sent out mailers to agencies calling for entries.
 (yes, that’s a sexy piece there so go see the full size image)
It’s common knowledge that most of the award entries are scams and made at the last minute with very little actual consumer exposure.  I think [...]

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SimplyMarry.com as a part of its current campaign has recently launched its online viral – Fire ‘n’ Ice, which is an interesting take on matrimony and relationships between couples. The creative has been conceptualized by Mr. Bobby Pawar, Mudra’s NCD.

Make sure your speaker volume is turned on.
And while we are talking about [...]

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What: Press Ad Photo Shoot Where: Mumbai Airport Highlight: Air India’s B777-200LR Equipment: Krishna’s Canon 350D
A truly marvelous experience to witness the new generation aircraft. Alas, we didn’t take flight and only got to see it in stationery [...]

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Aarti tipped me that today’s edition of Mint had an article on financial advertising [When it comes to investing, advertising plays a limited role, 7th December 2007] where I was quoted.
“With more players entering the market, and new schemes and policies being launched every day, it is important for companies to advertise so as [...]

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A little gift I got from office last week … I love this one!

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http://www.youtube.com/watch?v=BNfbTm6Bfig

You may have seen the latest ICICI Prudential tvc which shows the wife persuading her husband to sign up for the life insurance policy giving her all reasons why he should get one. Yesterday we had a little (healthy) debate on this ad. Without getting into details I’ll just put across the big question which [...]

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Mudra, Mumbai is celebrating the Mudra Day tonight @ H2O The Liquid Lounge. We are going to rock the retro party!

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The latest on Goafest 2007 is that we might be not going. It seems the organisers AAAI are having difficulty putting in all the over-subscribed 800 under-30 seats.
Of course the senior management is wrestling it out with AAAI, so let’s wait and watch.
Final update: I will NOT be attending Goafest, instead I will be spending [...]

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