Ad Pick: Society Tea’s Dussehra Greeting

Festive time is usually when the newspapers are filled with shopping discount ads and sales promotions. This Dussehra, one ad really caught my attention. Some lovely art direction here. Society Tea's Festive Greeting. Would be really glad to mention the credits if you happen to know the team who produced this work. Have you seen… Continue reading Ad Pick: Society Tea’s Dussehra Greeting


Skoda Octavia Classifieds Ad – Good copy work

Last week woke up to see the front page of Times of India taken over by a colourful classifieds feature. Initially I skipped it thinking the copywriter would have written some dummy copy. But on a closer look, I was amazed. Such good effort went into writing each of the classified ad. Take a look,… Continue reading Skoda Octavia Classifieds Ad – Good copy work

Advertising · Creativity · Workplace

Music system made of junk

Let me show you a piece of work done by a very young talented bunch of people who work with me at mudra. Art Director: Ninad Gharat, Binal Parikh Copywriter: Aditya Iyengar Photographar: Amol Jadhav Illustrator: Shankar Chavan This is an ad to promote the famous exchange offers which Big Bazaar announces very often. What’s… Continue reading Music system made of junk