When you meet somebody for the first time, most often the conversation starter is “So, what do you do?”
How do you reply?
“I am a banker.”
“I am an interior designer.”
How often do you meet somebody who says…
… I help people accomplish their financial goals.
… I design beautiful homes.
We are missing a personal brand tagline or a personal brand proposition. That something which sets you apart from the other bankers & designers.
So what’s your tagline?