Darshan Mehta, CEO VF Arvind Brand PVt. Ltd. is firing it’s ad agency. They are looking for copy help on their new ad for Lee X-line. Sounds interesting?
Take a look at this ad banner set-up by Arvind Brand for the Lee product offerings. If you want to take a chance at it – go ahead, they are even giving away an agency commission of upto Rs.10,000 in Lee merchandise. I think this was a real cool thing to have thought of, the agency sure got itself all bashed up. If you know more on this campagin, leave your inputs here.