maaza tree

Free Image Hosting at www.ImageShack.usLast week, I left office a little early so I got a change to see some shops open while walking towards the bus-stop. On my way I found this very interesting drink disposer on display.

It’s supplied by the manufacturers of maaza drink and is given free to all retailers who would like to hold it. Very neat. What makes it interesting is that it’s a great extension of their press and TVC campaign which shows the drink to be so natural that it’s hanging from the trees like real fruits.

Kudos to the team working on this product’s marketing.