From today’s Mid-Day - Carlsberg beer’s promotion campaign.
Read the PDF file from Mid-Day’s website.
Carlsberg Beer - A bucketful offer
May 26th, 2008 · No Comments
Tags: Creativity
Mid-DAY: Letter to editor
March 20th, 2008 · No Comments
My letter to editor in response to Mid-DAY’s article on the Bajaj Pulsar TV commercial got published in yesterday’s edition.
Click here to read my letter.
Tags: Advertising · Thoughts
Demand for quota in sports
November 24th, 2006 · No Comments
Mid-Day will always have the most senstional story featured on it’s cover page. What use is the paper if it does not have a catchy headline. Today’s story: Athawale demands quota in sport… really did catch my attention and all I could say to myself - “It happens only in India”.
If cricketers from backward [...]
Tags: Thoughts
