Pratap Bose, Mudra’s recently appointed CEO wished his wife in the most unique and loud way you could imagine. He selected to use his domain - the outdoor medium to wish his wife Seema a very happy birthday.
Read the full article at agencyfaqs.
He further goes to add that this could be done by anybody who is willing to pay about Rs.20,000 - 30,000 for the outdoor display. I just spoke to my media team and checked if I could do a ticker on one of the TV channels wishing my wife? Sounds interesting but VERY expensive so I’ll just make do with a greeting card.
3 responses so far ↓
1 anumita // Jul 28, 2008 at 12:39 pm
So now using wife’s bday to rake in business
2 Deepa // Aug 1, 2008 at 7:46 am
You know, he wasn’t really talking just to his wife, but to future clients as well. I’d not be thrilled if I was his wife, but then, that’s why I am not his wife :). All sorts of public displays like this seem insincere to me. Maybe it’s just me being cynical! –Deepa
3 sonal // Aug 5, 2008 at 11:03 am
I saw this on afaqs! and made sure my fiance saw it too
No no, not cuz i want a hoarding… just a bigger card will do
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