Creativity · Workplace

How are you picking the winning ideas?

Over the weekend, I read yet another article about Steve Jobs. And it wasn't any different from the many others written since the man departed. It spoke about Apple's future after the legend's death. I am sorry I can't find the link but what caught my attention was this: Steve Jobs had created a team… Continue reading How are you picking the winning ideas?

Creativity · Workplace

5 lessons for creative thinking

“Advertising is all about entertainment and if you can’t entertain the audience they are switching the channel and going somewhere else.” Shared by Pushpendra Misra of Flying Saucer Films in a very inspiring session at our office this afternoon. As an ad film director he shared some lessons on creativity and film crafting. I attempt… Continue reading 5 lessons for creative thinking