Original Photo by: solcookie
I was at CottonWorld (a chain of clothes store in India) this evening and after so many visits I kind of realised why the sweets kept at their cashier were making sense. Give a few to your kid and he/she is busy for a while so that you can go about doing your shopping with ease. Which actually got me thinking at that moment.
How many stores make special arrangements so that parents can have a good time shopping without having to worry about cranky children or even kids pulling them away to the kid’s section. Of course shopping with family is always a pleasure but then sometimes you like to be set free so that you can shop with all ease. Wouldn’t it be interesting if stores set up special play areas where kids can while away their time. They can be entertained with toys, puppet shows, magicians etc. Such things typically happen during the festive season but then during those days the store is over-crowded giving parents very little peaceful time shopping.
This can actually make good retail sense because when shoppers are at ease, they surely would tend to buy more and also buy correct – which makes them a satisfied customer. Taking it a step further we can have kiddie companies sponsor the play area to help with the running cost. Companies can have special offers, let kids experience their products and even talk to potential parents (buyers).
Makes sense? What do you think about it?