Lopresor, Robijack, Elosprin, Clopigrel, Amlopin, Restyl
What are these? Names of some of the medicines which I noticed in my grand-momâ€™s medicine tray. Looking at this I was wondering â€“ why are medicine names so difficult? Why are they not friendly names one can easily pronounce, write or even remember. Letâ€™s look at the names of the very ordinary regular use medicines like Crocin, Becosule, Anacin. Maybe I am not the right person to understand the theory behind why these medicines are named such. Being somebody who comes from a marketing & advertising background I was thinking why these medical companies not keep names as simple as â€œBP Blockâ€ for something which controls blood pressure. â€œNose Masterâ€ â€“ for something which takes care of your nasal problems. When a FMCG company wants to name a product they typically follow a few thumb-rules:
- Easy to pronounce
- Easy to remember
Now how many of you will remember a name like Clopidogrel even ten minutes after reading this post. Besides difficult names also make it tough on a patientâ€™s mind to re-collect the name easily when he/she may run out of the medicine and does not have access to the exact name of the medicine. If anybody out there reading this knows why medicine names are so difficult please share your thoughts.