You have read this a hundred times, yes Valentines day is made to be commercialized beyond oneâ€™s expectations. Marketing and businesses have suddenly discovered a whole new festival to help promote sales and plugin to the emotional demands of this â€œlove dayâ€. Or should I say the Valentine week â€“ because thatâ€™s how itâ€™s been promoted.
I think the biggest advertisers for Valentines have to be the diamond and jewellery brands. Gosh, canâ€™t man buy something else for his love besides diamonds. So what if they are a womanâ€™s best friend â€“ Ask a man, how expensive these â€œfriendsâ€ are.
A personal experience to believe once again that commercialization has taken over â€“ I called a few restaurants in South Mumbai to make a dinner reservation for this special day. Quoted: Rs.3,500 per couple for a 5-course buffet. Okie, no problem Iâ€™ll call some place else. Quoted: Sorry sir we are booked even at Rs.10,000 per couple. Excuse me, 10,000 bucks for what â€“ A dinner for two? What are you serving? Gold soup and diamond â€œpakodasâ€.
Sorry. I love her a lot, and I really mean it â€“ but spending that kind of money. Not my choice â€“ I rather take her for a long drive (although petrol ainâ€™t very cheap either) but what the hell, I can use the public transport for the next few days and save up for a special day like this.