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5 things I didn’t know till last week – Series 2

#1 The talented Indian movie comedian Johnny Walker was a teetotaler all his life. Then why did he get the name of a whiskey brand? Read here #2 Wish you could put more into that SMS? Read why text messages are limited to 160 characters? #3 Fucking (pronounced "fook-ing") is an Austrian village located in… Continue reading 5 things I didn’t know till last week – Series 2

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Creativity · Technology

Monday Mumble: Can localised SMS marketing work?

Bluetooth proximity marketing is something which I have enjoyed experiencing on every instance. However the technology has limitations due to it's short range and the fact that users need to have their Bluetooth activated and also devices set to "discoverable" mode. So going back to something I read a few years back about mobile towers… Continue reading Monday Mumble: Can localised SMS marketing work?