Kapil's Korner

The Cannes Lions International Advertising Festival 2010 is currently underway in the scenic Cannes, France. Earlier in the week the awards for Press & Outdoor were announced. If you’re interested in seeing the award winning work, see AdsoftheWorld archives. But what I am going to share is some of the work which caught my attention [...]

Saw this ad a while back. And although the creative team has taken the license to exaggerate the product benefit I am not sure if it really fits into our country yet so perfectly. Visa Debit Card from Campaign India on Vimeo. Can we hope that India will become a cash-less society? A major technology [...]

When I first read about the War of Words happening between the airlines, I thought the Go Air hoarding was a pure photoshop job. But then it seems agencyfaqs proved it was there on the spot, although I didn’t get a chance to check it myself. Adding fun to the war I got this forward [...]

The latest on Goafest 2007 is that we might be not going. It seems the organisers AAAI are having difficulty putting in all the over-subscribed 800 under-30 seats. Of course the senior management is wrestling it out with AAAI, so let’s wait and watch. Final update: I will NOT be attending Goafest, instead I will [...]

Could you agree more? Thanks Sandeep.

This morning Shalini at work forwarded this amazing cartoon strip. Anybody who has been into a creative agency and faced a client can relate to atleast one type of client in there. Enjoy! image courtesy: skydeckcartoons.com

I read this post and I thought to myself. This media has not been really used effectively so far. Will be very interesting, indeed. I am sure the low-priced airlines would love to make some money off this media. Have you seen anything like this? Does anyone know of any kind of restriction or limitations [...]

What Dilbert thinks? Thanks to Sandeep for sharing the image.

Yes, I did it. After almost 3 times reaching the final round of the Screwdriver sessions, this time I actually managed to bag one for myself. Incidentally this was a very exciting session because we had not One or Two but Four winners for the best ideas. What also made this interesting is the fact [...]

Anbody in the advertising world, will tell you about this constant battle which the account executives have with their creative teams. Client understandings, deadlines, revisions and a lot more add to the fury – But at the end of it all you are a team and make a great presentation. This morning I got to [...]