Kapil's Korner

Aarti tipped me that today’s edition of Mint had an article on financial advertising [When it comes to investing, advertising plays a limited role, 7th December 2007] where I was quoted. “With more players entering the market, and new schemes and policies being launched every day, it is important for companies to advertise so as [...]

Attack of the Germosaurus Radio City

Last week I noticed this huge locker at Churchgate station. It’s an advertising prop for Reliance Mutual Fund. It says “Unlock your money’s potential”. I think it was interesting but didn’t seem to like the execution a lot – could have been produced better I felt. But I must say it’s big and should have [...]

Amway hit the idiot box with it’s first TV commercial. I like the script and execution. [youtube]http://www.youtube.com/watch?v=9cUakk5Ajvs[/youtube] What’s interesting is that the ad has been put on youtube by AmwayQuixtar. An attempt to have the video on the internet’s most popular channel. Good move.

Today’s ad by Airtel is a true symbol of the company’s optimism and forward looking attitude. Good work!

This ad is today’s edition of Bombay Times. Although I have always loved Femina’s – The Woman of Substance branding, this one left me a little baffled today. Will appreciate if the women out there can throw some light on what she intends to say. She loves her mother in law, which means she is [...]

A few weeks back the city saw some sexy hoardings put up by MTV. I was amazed at the boldness it showcased. And I was very sure it was hot enough to attract some noise. It didn’t take very long for the opposition to come in. As reported by Mumbai Mirror the advertisement offended parents [...]

I really don’t know what made i ball’s agency here do a direct lift of the idea from such a popular international ad of Australian Post. Here is the original ad of Australia Post, click on the image if you want to see the larger file. And here is the “copy-cat” ad of i ball [...]

This really made my day. [youtube]http://www.youtube.com/watch?v=m2WIsRGYsO4[/youtube]

A real good soul in office downloaded (almost) all the winning entries at Cannes 2007. The Cannes Lions International Advertising Festival (IAF) is generally regarded as the most prestigious international advertising festival. Over the last few days I reviewed the films and some of them truly amazed me. My favourites: Power of wind – bringing [...]