Kapil's Korner

A little innovative piece of marketing. Baggage tag kind of thing attached to executive lunch boxes delivered to office areas. This is my office colleague’s dabba (lunch box) which gets delivered by the Mumbai Tiffin Service.  The tag promotes “Jai Shri Krishna” serial from the new TV channel colors (viacom18) which launches today.

If you are an advertising professional in India you are not going to like this bit of view shared in ET’s – Ad world attrition hits all-time high. JWT India’s executive VP and NCD Elvis Sequira echoes Mr Singh’s views. “Too many agencies have stopped adding value to their clients’ businesses. Earlier, they used to [...]

A few months back mudra produced a corporate TVC for India’s largest insurance company – LIC (Life Insurance Corporation of India). I was a key member of the team which worked on conceptualizing and finally producing this 60 second spot. But unfortunately I could not be a part of the shoot which happened over 10 [...]

Times OOH is organising the Outdoor Advertising Awards 2008 and sent out mailers to agencies calling for entries.  (yes, that’s a sexy piece there so go see the full size image) It’s common knowledge that most of the award entries are scams and made at the last minute with very little actual consumer exposure.  I [...]

Indian Premier League – the new cricket format to hit India has been the talk of the town lately. SET MAX, the official broadcaster for the matches released a nice tvc earlier last month. After a little chat with the creative lot in office, they all seem to appreciate the piece of work and think [...]

After a lot of hard selling, pushing and shoving I managed to reach Goa’s Cavelossim Beach to attend the (third) Goafest 2008. This time it was special because two major groups of the industry – Ad Club and Advertising Association of India (AAAI) had teamed up to celebrate the festival and also share the stage [...]

My letter to editor in response to Mid-DAY’s article on the Bajaj Pulsar TV commercial got published in yesterday’s edition. Click here to read my letter.

The recent issue of the brand reporter has a story on ‘objectionable’ television commercials as stated by Advertising Standards Council of India. There were about 14 ads (2 & 4 wheelers) which were upheld by ASCI because they demonstrated risky stunts/activities. There was the Tavera – Indian Cricketers Ad, Bajaj Pulsar 200, Hero Honda CBZ [...]

SimplyMarry.com as a part of its current campaign has recently launched its online viral – Fire ‘n’ Ice, which is an interesting take on matrimony and relationships between couples. The creative has been conceptualized by Mr. Bobby Pawar, Mudra’s NCD. Make sure your speaker volume is turned on. And while we are talking about my [...]

By now we all (even the non-cricket buffs, like me) are aware of Harbhajan Singh’s episode with the Australian cricket team. And adding some more story to it was this morning’s article on Times of India’s front page – "Climbdown or a deal? India forgives Hogg". What caught my attention was the bang on positioning [...]