Kapil’s Korner

Saw this ad a while back. And although the creative team has taken the license to exaggerate the product benefit I am not sure if it really fits into our country yet so perfectly.

Visa Debit Card from Campaign India on Vimeo.
Can we hope that India will become a cash-less society? A major technology boost is [...]

[Read more →]

Let me show you a piece of work done by a very young talented bunch of people who work with me at mudra.

Art Director: Ninad Gharat, Binal Parikh Copywriter: Aditya Iyengar Photographar: Amol Jadhav Illustrator: Shankar Chavan
This is an ad to [...]

[Read more →]

The Indian team got thrown out of the T20 world cup after a miserable performance. Here is a snapshot of the before and after sentiment of the people supporting the team.
BEFORE

AFTER

So who’s going to the airport to welcome the team?
Cartoon courtesy: Mid-Day

[Read more →]

“It’s not a recession, it’s a slowdown” – the mood at Goafest 2009
Over the weekend, I was at Cavelossim Beach in Goa to attend the Goafest 2009. This year the event focussed on the R-word – “Why this recession is too good to be wasted?” But I think the recession [...]

[Read more →]

Just a quick note to let you all know that I will be attending the Goafest 2009 at Cavelossim Beach, Goa over the next 2 days.
Looking forward to some inspiring talks by Sir Johan Hegarty & Dan Wieden. Of course the sun, sand, water sports, the beach and beer are added attractions.
Find out [...]

[Read more →]

Have you seen that VISA ad where this man is seen dancing in various locations across the world? It’s to promote their foreign exchange card.

Can’t see video, click here to watch the VISA tvc.
Now, the real story. The man you see in there is not just any model they picked and travelled across [...]

[Read more →]

These are tough times. Not only is the political system of our country in a mess but it now seems the animal world is not spared of the political mess either. 3 animals have decided to fight the current national animal of India – tiger to emerge as the new national animal of the country. [...]

[Read more →]

Images from epaper of Times of India.

[Read more →]

Happened to see these two tvcs in the past few days and I thought they had a strong similarity. Sports was the theme and the fact that they both try and talk about the fusion of music from non-conventional instruments.
See if for yourself – Sony Ericsson W350i and Samsung F480. Let me know what [...]

[Read more →]

A little innovative piece of marketing. Baggage tag kind of thing attached to executive lunch boxes delivered to office areas.

This is my office colleague’s dabba (lunch box) which gets delivered by the Mumbai Tiffin Service.  The tag promotes “Jai Shri Krishna” serial from the new TV channel colors (viacom18) which launches today.

[Read more →]