Kapil's Korner

The Cannes Lions International Advertising Festival 2010 is currently underway in the scenic Cannes, France. Earlier in the week the awards for Press & Outdoor were announced. If you’re interested in seeing the award winning work, see AdsoftheWorld archives. But what I am going to share is some of the work which caught my attention [...]

Saw this ad a while back. And although the creative team has taken the license to exaggerate the product benefit I am not sure if it really fits into our country yet so perfectly. Visa Debit Card from Campaign India on Vimeo. Can we hope that India will become a cash-less society? A major technology [...]

Let me show you a piece of work done by a very young talented bunch of people who work with me at mudra. Art Director: Ninad Gharat, Binal Parikh Copywriter: Aditya Iyengar Photographar: Amol Jadhav Illustrator: Shankar Chavan This is an ad to promote the famous exchange offers which Big Bazaar announces very often. What’s [...]

The Indian team got thrown out of the T20 world cup after a miserable performance. Here is a snapshot of the before and after sentiment of the people supporting the team. BEFORE AFTER So who’s going to the airport to welcome the team? Cartoon courtesy: Mid-Day

“It’s not a recession, it’s a slowdown” – the mood at Goafest 2009 Over the weekend, I was at Cavelossim Beach in Goa to attend the Goafest 2009. This year the event focussed on the R-word – “Why this recession is too good to be wasted?” But I think the recession was more than evident [...]

Just a quick note to let you all know that I will be attending the Goafest 2009 at Cavelossim Beach, Goa over the next 2 days. Looking forward to some inspiring talks by Sir Johan Hegarty & Dan Wieden. Of course the sun, sand, water sports, the beach and beer are added attractions. Find out [...]

Have you seen that VISA ad where this man is seen dancing in various locations across the world? It’s to promote their foreign exchange card. Can’t see video, click here to watch the VISA tvc. Now, the real story. The man you see in there is not just any model they picked and travelled across [...]

These are tough times. Not only is the political system of our country in a mess but it now seems the animal world is not spared of the political mess either. 3 animals have decided to fight the current national animal of India – tiger to emerge as the new national animal of the country. [...]

  Images from epaper of Times of India.

Happened to see these two tvcs in the past few days and I thought they had a strong similarity. Sports was the theme and the fact that they both try and talk about the fusion of music from non-conventional instruments. See if for yourself – Sony Ericsson W350i and Samsung F480. Let me know what [...]