There is no doubt that Seth Godin’s blog is a fantastic read. ALWAYS.
This one caught my attention and reminded me of one of my earlier posts.
Here is what Seth asks:
Not your job title, but your job. What do you do when you’re doing your work? What’s difficult and important about what you do, what change do you make, what do you do that’s hard to live without and worth paying for?
And here is what I had shared earlier:
How often do you meet somebody who says…
… I help people accomplish their financial goals.
… I design beautiful homes.
We are missing a personal brand tagline or a personal brand proposition. That something which sets you apart from the other bankers & designers.
So have you found more than just your job title?