Filmstars. The Divas. We like to walk, talk and dress like our favourite star. And now you have the option to even holiday like the stars in their on-screen avatars only, of course.
SOTC in an interesting tie-up with Yashraj Films presents what they call the Enchanted Journey. Travel Packages which explore Europe and promise to [...]
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Tags: Branding · Travel
September 1st, 2008 · 1 Comment
Yash Raj Film’s latest venture Bachna ae Haseeno may or may not be a box office hit. But if there is something they have hit for sure is a a good in-film brand placement initiative with Microsoft’s Halo 3.
The brand team for Halo 3 at Microsoft, India should be commended for a wonderful branding [...]
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Tags: Branding · Entertainment
I saw Jhoom Barabar Jhoom last night. Although I don’t do popular movie reviews I thought this would be worth sharing because it’s released only last Friday. So a couple of quick thoughts on seeing this movie:
Shaad Ali disappoints on the story line. After a very engrossing Bunty Aur Bubli – JBJ is weak when [...]
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Tags: Entertainment