Kapil’s Korner

Simple happenings in the interesting thing called LIFE.

Marketing via lunch boxes

July 21st, 2008 · 2 Comments

A little innovative piece of marketing. Baggage tag kind of thing attached to executive lunch boxes delivered to office areas.

This is my office colleague’s dabba (lunch box) which gets delivered by the Mumbai Tiffin Service.  The tag promotes “Jai Shri Krishna” serial from the new TV channel colors (viacom18) which launches today.

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Tags: Advertising · Branding · Creativity