Kapil’s Korner

Simple happenings in the interesting thing called LIFE.

Sony Ericsson and Samsung - similar ad idea?

August 20th, 2008 · 1 Comment

Happened to see these two tvcs in the past few days and I thought they had a strong similarity. Sports was the theme and the fact that they both try and talk about the fusion of music from non-conventional instruments.
See if for yourself - Sony Ericsson W350i and Samsung F480. Let me know what [...]

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Tags: Advertising

LIC TVC - The Journey of Life (boat)

May 20th, 2008 · No Comments

A few months back mudra produced a corporate TVC for India’s largest insurance company - LIC (Life Insurance Corporation of India). I was a key member of the team which worked on conceptualizing and finally producing this 60 second spot. But unfortunately I could not be a part of the shoot which happened over 10 [...]

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Tags: Advertising · Workplace

Ad Pick: Motorokr starring Abhishek Bachchan

April 6th, 2007 · No Comments

This is a real fundo ad for Motorola’s new music phone called Motorokr. It features their brand ambassador for India - Mr. Abhishek Bachchan. And if I am not mistaken the ad also features well-known ad film-maker Prasoon Pandey. (Notice the director who tells AB to get some rest). Anyways, you enjoy the ad.
[youtube]http://www.youtube.com/watch?v=FwFpYvL6954[/youtube]
Update: Read [...]

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Tags: Advertising