Kapil’s Korner

Let me show you a piece of work done by a very young talented bunch of people who work with me at mudra.

Art Director: Ninad Gharat, Binal Parikh Copywriter: Aditya Iyengar Photographar: Amol Jadhav Illustrator: Shankar Chavan
This is an ad to [...]

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“It’s not a recession, it’s a slowdown” – the mood at Goafest 2009
Over the weekend, I was at Cavelossim Beach in Goa to attend the Goafest 2009. This year the event focussed on the R-word – “Why this recession is too good to be wasted?” But I think the recession [...]

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Just a quick note to let you all know that I will be attending the Goafest 2009 at Cavelossim Beach, Goa over the next 2 days.
Looking forward to some inspiring talks by Sir Johan Hegarty & Dan Wieden. Of course the sun, sand, water sports, the beach and beer are added attractions.
Find out [...]

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“Advertising is all about entertainment and if you can’t entertain the audience they are switching the channel and going somewhere else.”

Shared by Pushpendra Misra of Flying Saucer Films in a very inspiring session at our office this afternoon. As an ad film director he shared some lessons on creativity and film crafting. I attempt to [...]

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These are tough times. Not only is the political system of our country in a mess but it now seems the animal world is not spared of the political mess either. 3 animals have decided to fight the current national animal of India – tiger to emerge as the new national animal of the country. [...]

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A few months back mudra produced a corporate TVC for India’s largest insurance company – LIC (Life Insurance Corporation of India). I was a key member of the team which worked on conceptualizing and finally producing this 60 second spot. But unfortunately I could not be a part of the shoot which happened over 10 [...]

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Times OOH is organising the Outdoor Advertising Awards 2008 and sent out mailers to agencies calling for entries.
 (yes, that’s a sexy piece there so go see the full size image)
It’s common knowledge that most of the award entries are scams and made at the last minute with very little actual consumer exposure.  I think [...]

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SimplyMarry.com as a part of its current campaign has recently launched its online viral – Fire ‘n’ Ice, which is an interesting take on matrimony and relationships between couples. The creative has been conceptualized by Mr. Bobby Pawar, Mudra’s NCD.

Make sure your speaker volume is turned on.
And while we are talking about [...]

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Mudra, Mumbai is celebrating the Mudra Day tonight @ H2O The Liquid Lounge. We are going to rock the retro party!

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I am spending my last few days at Think WhyNot. I will be moving on as Manager – Brand Communications at Mudra Communications. The association with Think WhyNot is something I will always cherish, it has been a pleasure working and learning with this “always charged up” team here.
Of course I shall miss this place, [...]

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