Kapil's Korner

Last week I attended the Mobile Marketing Summit – Kenya. It was an interesting session where conversation revolved around the dire need of educating the clients / brands and decision makers in the country to exploit the potential of mobile advertising. Here are some of the key take-away messages from the session. NOT MOBILE STRATEGY [...]

Bluetooth proximity marketing is something which I have enjoyed experiencing on every instance. However the technology has limitations due to it’s short range and the fact that users need to have their Bluetooth activated and also devices set to “discoverable” mode. So going back to something I read a few years back about mobile towers [...]