Kapil's Korner

Just got off the phone with the research agency. Before we talked about the project we did a little chat on business in general and he mentioned that God has been great. Thanks to all the recession and tough market scenario companies are spending more money on research. Every brand wants to know how to [...]

Every time around this year the Dandiya Queen – Falguni Pathak appears out of no where and makes Mumbai dance to her tunes. A few nights back while watching her perform LIVE on TV, she triggered off some marketing lessons in my mind. A simple map which charts out how she maintains her popularity even [...]