A few months back mudra produced a corporate TVC for India’s largest insurance company - LIC (Life Insurance Corporation of India). I was a key member of the team which worked on conceptualizing and finally producing this 60 second spot. But unfortunately I could not be a part of the shoot which happened over 10 [...]
LIC TVC - The Journey of Life (boat)
May 20th, 2008 · No Comments
Tags: Advertising · Workplace
In-film branding in 1984
July 19th, 2007 · 1 Comment
Last night I happened to catch a little bit of a movie called Dhokebaaz. This was a big star
movie with Shatrughan Sinha, Amjad Khan & Vidya Sinha but a few minutes of the movie was enough to predict the “predictble of typical hindi movies”.
Anyways, there was something interesting in the movie which made me write [...]
Tags: Advertising
