Let SRK be your next holiday guide

Kapil — Thu, 04 Feb 2010 14:28:21 +0000

Filmstars. The Divas. We like to walk, talk and dress like our favourite star. And now you have the option to even holiday like the stars in their on-screen avatars only, of course.

SOTC in an interesting tie-up with Yashraj Films presents what they call the Enchanted Journey. Travel Packages which explore Europe and promise to give you an experience just like SRK-Kajol had in the mountains of Switerzland or Abhishek-Rani in the streets of Paris. I tried checking the website for an idea as to what’s the “enchanted” element but very little innovation in describing the packages for these holidays. I wonder if it’s like the typical stuff – “this is the place where Raj proposed to Simran” or this is the place where “hum tum” was shot.

Continuing the trend, Makemytrip.com has tied up with SRK’s latest – My Name is Khan to offer the Indian vacationer an opportunity to explore the USA, just like SRK does in the film. [View TVC] Sadly, on makemytrip.com I could not find any package on offer which has been co-branded with “My Name is Khan”. Actually there is NO mention of the film tie-up on the website.

So this summer holiday I hope you enjoy your trips just like in the movies.

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Book-shelf update #3

Kapil — Mon, 17 Sep 2007 10:05:45 +0000

Three new books on my shelf.

King of Bollywood Shah Rukh Khan and the Seductive World of Indian Cinema by Anupama Chopra

Mavericks at Work by William C. Taylor & Polly LaBarre

Call of the Mall by Paco Underhill

Kapil's Korner » King of Bollywood

Let SRK be your next holiday guide

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Book-shelf update #3

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