Kapil’s Korner

Simple happenings in the interesting thing called LIFE.

Let SRK be your next holiday guide

February 4th, 2010 · No Comments

Filmstars. The Divas. We like to walk, talk and dress like our favourite star. And now you have the option to even holiday like the stars in their on-screen avatars only, of course. SOTC in an interesting tie-up with Yashraj Films presents what they call the Enchanted Journey. Travel Packages which explore Europe and promise [...]

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Tags: Branding · Travel

Marketing via lunch boxes

July 21st, 2008 · 2 Comments

A little innovative piece of marketing. Baggage tag kind of thing attached to executive lunch boxes delivered to office areas. This is my office colleague’s dabba (lunch box) which gets delivered by the Mumbai Tiffin Service.  The tag promotes “Jai Shri Krishna” serial from the new TV channel colors (viacom18) which launches today.

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Tags: Advertising · Branding · Creativity