Kapil’s Korner

Simple happenings in the interesting thing called LIFE.

Let SRK be your next holiday guide

February 4th, 2010 · No Comments

Filmstars. The Divas. We like to walk, talk and dress like our favourite star. And now you have the option to even holiday like the stars in their on-screen avatars only, of course. SOTC in an interesting tie-up with Yashraj Films presents what they call the Enchanted Journey. Travel Packages which explore Europe and promise [...]

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Tags: Branding · Travel

Microsoft brands with Bachna ae Haseenso

September 1st, 2008 · 1 Comment

Yash Raj Film’s latest venture Bachna ae Haseeno may or may not be a box office hit. But if there is something they have hit for sure is a a good in-film brand placement initiative with Microsoft’s Halo 3. The brand team for Halo 3 at Microsoft, India should be commended for a wonderful branding [...]

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Tags: Branding · Entertainment