Kapil's Korner

Saw this ad a while back. And although the creative team has taken the license to exaggerate the product benefit I am not sure if it really fits into our country yet so perfectly. Visa Debit Card from Campaign India on Vimeo. Can we hope that India will become a cash-less society? A major technology [...]

Let me show you a piece of work done by a very young talented bunch of people who work with me at mudra. Art Director: Ninad Gharat, Binal Parikh Copywriter: Aditya Iyengar Photographar: Amol Jadhav Illustrator: Shankar Chavan This is an ad to promote the famous exchange offers which Big Bazaar announces very often. What’s [...]

These are tough times. Not only is the political system of our country in a mess but it now seems the animal world is not spared of the political mess either. 3 animals have decided to fight the current national animal of India – tiger to emerge as the new national animal of the country. [...]

This is a real fundo ad for Motorola’s new music phone called Motorokr. It features their brand ambassador for India – Mr. Abhishek Bachchan. And if I am not mistaken the ad also features well-known ad film-maker Prasoon Pandey. (Notice the director who tells AB to get some rest). Anyways, you enjoy the ad. [youtube]http://www.youtube.com/watch?v=FwFpYvL6954[/youtube] [...]

Over the last two weeks I have been traveling extensively which has given me the chance to view a lot of media which I am not exposed to when at home. Here are two ads in particular which caught my attention instantly. It was interesting to see this Nokia ad which talks about it’s new [...]