Kapil’s Korner

Yes, I did it. After almost 3 times reaching the final round of the Screwdriver sessions, this time I actually managed to bag one for myself. Incidentally this was a very exciting session because we had not One or Two but Four winners for the best ideas. What also made this interesting is the fact [...]

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As part of an advertising agency, you are often made to enter into ideation sessions without any warning. Scary, I would think all this while. How can you just start thinking on a subject you have never ever even thought about? Imagine getting into a meeting and suddenly facing the question: “How will you tell [...]

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It’s Monday once again, and I move into yet another hectic week. Last week had been crazy anyways. A colleague of mine who handled a couple of clients quit a while back and we are yet to find a replacement for him. So in addition to the set of clients I already handle, I have [...]

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Last week I attended one of our client’s corporate party. The setting was beautiful – an open-to-air location at Out of the Blue in Bandra. Because the party was arranged to congratulate the team for a good job done, they put in some interesting activities like a tarot card reader, caricature artist, bangle maker, a [...]

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Anbody in the advertising world, will tell you about this constant battle which the account executives have with their creative teams. Client understandings, deadlines, revisions and a lot more add to the fury - But at the end of it all you are a team and make a great presentation.
This morning I got to read [...]

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This week we got delivery of the new coffee mugs which we wanted for our office. They are these smart looking hotmuggs which come with a little tilt. So when you see the coffee inside its not flat but rather tilting towards you making you feel the coffee will pour [...]

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Just one word: The Party in Hell: ROCKED! Three Cheers! to Saurabh who organized a great evening for the entire office team. The planning was just like any other corporate event but with a lot of warmth and detailing gone into it. Starting from the party posters @ the office [...]

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The posters went up a couple of days back. The theme was set and so was the menu. This morning we decided the bar menu and worked our assignments so that we can close the day soon. It’s almost 6.30 and I am yet to wrap up a small client deliverable before we get to [...]

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Can’t wait to see how my girl-friend reacts to this message? I would love to wear this one.

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Monday was a great start to the week. Work was getting into high gear with some new projects getting the green signal and things were rolling. All this while the technician spent some time setting up the new Compaq Presario V2000, my new laptop. It was up and running on the [...]

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