Kapil's Korner

[youtube]http://www.youtube.com/watch?v=BNfbTm6Bfig[/youtube] You may have seen the latest ICICI Prudential tvc which shows the wife persuading her husband to sign up for the life insurance policy giving her all reasons why he should get one. Yesterday we had a little (healthy) debate on this ad. Without getting into details I’ll just put across the big question [...]

Mudra, Mumbai is celebrating the Mudra Day tonight @ H2O The Liquid Lounge. We are going to rock the retro party!

The latest on Goafest 2007 is that we might be not going. It seems the organisers AAAI are having difficulty putting in all the over-subscribed 800 under-30 seats. Of course the senior management is wrestling it out with AAAI, so let’s wait and watch. Final update: I will NOT be attending Goafest, instead I will [...]

This is a very nice TVC which a colleague at work forwarded to me. It’s done by DDB London for Volkswagen’s Phaeton car. I loved the thought and also the execution. Enjoy!

Madhukar Kamath, managing director and CEO, Mudra Group chats with Prajjal Saha and Devina Joshi of agencyfaqs! about Mudra’s growth as an agency, the creative leadership at Mudra, MMS’ growing contribution to the Mudra Group, and DDB’s global philosophies. Here. As an employee of Mudra it was nice to observe some keypoints made by the [...]

Are bosses always bad? Or are they supposed to be bad only because they are the “boss”. I worked with about 4 bosses ever since I first started working. I really won’t say that my experience has been bad – they have been great teachers and one of them continues to be a mentor for [...]

Last evening the office team organised a very cute see-off for me. Think WhyNotters THANK YOU very much. I am surely going to miss you all a lot. And I really hope we can be in touch via orkut, gchat and any of those things we keep connnected at office. If ever there is something [...]

ThinkWhyNot won two merits at the recently concluded Think Negative’ AIDS Awareness Contest organised by the Bhaskar Group and agencyfaqs! Although we didn’t get to be the winning entry, we are proud to have been given two merits. Think WhyNot scored two merit entries for work done by Debangshu Kerr and Sameer S Murudkar, respectively. [...]

I am spending my last few days at Think WhyNot. I will be moving on as Manager – Brand Communications at Mudra Communications. The association with Think WhyNot is something I will always cherish, it has been a pleasure working and learning with this “always charged up” team here. Of course I shall miss this [...]

This morning Shalini at work forwarded this amazing cartoon strip. Anybody who has been into a creative agency and faced a client can relate to atleast one type of client in there. Enjoy! image courtesy: skydeckcartoons.com