Kapil's Korner

Traveling by train, I  overheard 2 middle aged gentlemen talking. A: Do you know how many businesses does Anil Ambani run? … 19. And how many do we run? B: Not 19 for sure. A: Correct we barely manage to engage ourselves in 1 or 2 and call ourselves over-worked. And when new opportunities arise [...]

My office has 3 printers on which we print our daily documents. One of them is right next to my table and every morning I see a bucketful of trash which has been printed and ignored without bothering to either dump the waste or even bother to use the other side of the paper. And [...]

Pratap Bose, Mudra’s recently appointed CEO wished his wife in the most unique and loud way you could imagine. He selected to use his domain – the outdoor medium to wish his wife Seema a very happy birthday. Read the full article at agencyfaqs. He further goes to add that this could be done by [...]

If you are an advertising professional in India you are not going to like this bit of view shared in ET’s – Ad world attrition hits all-time high. JWT India’s executive VP and NCD Elvis Sequira echoes Mr Singh’s views. “Too many agencies have stopped adding value to their clients’ businesses. Earlier, they used to [...]

A few months back mudra produced a corporate TVC for India’s largest insurance company – LIC (Life Insurance Corporation of India). I was a key member of the team which worked on conceptualizing and finally producing this 60 second spot. But unfortunately I could not be a part of the shoot which happened over 10 [...]

Times OOH is organising the Outdoor Advertising Awards 2008 and sent out mailers to agencies calling for entries.  (yes, that’s a sexy piece there so go see the full size image) It’s common knowledge that most of the award entries are scams and made at the last minute with very little actual consumer exposure.  I [...]

SimplyMarry.com as a part of its current campaign has recently launched its online viral – Fire ‘n’ Ice, which is an interesting take on matrimony and relationships between couples. The creative has been conceptualized by Mr. Bobby Pawar, Mudra’s NCD. Make sure your speaker volume is turned on. And while we are talking about my [...]

What: Press Ad Photo Shoot Where: Mumbai Airport Highlight: Air India’s B777-200LR Equipment: Krishna’s Canon 350D A truly marvelous experience to witness the new generation aircraft. Alas, we didn’t take flight and only got to see it in stationery mode. A few snapshots of the experience clicked by Krishna. Me staring at the huge aircraft [...]

Aarti tipped me that today’s edition of Mint had an article on financial advertising [When it comes to investing, advertising plays a limited role, 7th December 2007] where I was quoted. “With more players entering the market, and new schemes and policies being launched every day, it is important for companies to advertise so as [...]

A little gift I got from office last week … I love this one!