Kapil's Korner

It’s not about the message, it’s about how you say it. Spotted at ‘all stir fry’, Gordon House, Colaba – Mumbai.

Bluetooth proximity marketing is something which I have enjoyed experiencing on every instance. However the technology has limitations due to it’s short range and the fact that users need to have their Bluetooth activated and also devices set to “discoverable” mode. So going back to something I read a few years back about mobile towers [...]

Wordle, the new buzz online. I first saw it on Thomas Hawk’s blog and then Saurabh put one on his blog too. What’s Wordle?Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your [...]

Pratap Bose, Mudra’s recently appointed CEO wished his wife in the most unique and loud way you could imagine. He selected to use his domain – the outdoor medium to wish his wife Seema a very happy birthday. Read the full article at agencyfaqs. He further goes to add that this could be done by [...]

A little innovative piece of marketing. Baggage tag kind of thing attached to executive lunch boxes delivered to office areas. This is my office colleague’s dabba (lunch box) which gets delivered by the Mumbai Tiffin Service.  The tag promotes “Jai Shri Krishna” serial from the new TV channel colors (viacom18) which launches today.

What happens when you use a camera to get a few friends together and offer them free booze and food? (Image copyright is Craig Giffen)  Craig Giffen just managed to do that and made himself the Human Calendar – the story of which he explains in detail here. It’s nice but I wish they could [...]

From today’s Mid-Day – Carlsberg beer’s promotion campaign. Read the PDF file from Mid-Day’s website.

During my last trip to Singapore I picked up a very neat piece of stationery – Monologue notebooks. Crudely put this is a cheaper version of the famous Moleskine. But I like to call it the more “affordable version”. I had a black and a brown notebook and this time I have added the two [...]

Times OOH is organising the Outdoor Advertising Awards 2008 and sent out mailers to agencies calling for entries.  (yes, that’s a sexy piece there so go see the full size image) It’s common knowledge that most of the award entries are scams and made at the last minute with very little actual consumer exposure.  I [...]

Life is fun if you can plug in “creative solutions” rather than just solutions. Here are 100 simple ways to be creative shared at The Heart of Innovation. I am going to start practicing a few so that I can put in more interesting stuff in my “idea piggy bank”. 11. Turn on a radio [...]