Kapil’s Korner

This is what my character would look like if my life was a comic strip. Illustration by: Kunal Gagwani

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Let’s admit it, buying gifts is a difficult task. Ok, so how many people out there just went yehhhh! Look no further because what I am about to share with you may make shopping for your Valentine this year a lot easier and even convenient. Asthetika is a place where you can go shopping and [...]

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Thinking of buying a new gadget or white good appliance for the house? In all probabilities you will talk to a few friends, visit the store and maybe even check reviews online. Now in the case of a mobile, you might get to touch, feel and experience the phone a bit. But how do you [...]

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15th August 2009 – While the rest of the country celebrated 62 years of independence from the Raj, I think a handful of Mumbaikars celebrated the independence to occupy a little space on the streets. The weekend witnessed The Wall Project. The aim was to get the local artists and enthusiastic citizens to paint a [...]

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Let me show you a piece of work done by a very young talented bunch of people who work with me at mudra. Art Director: Ninad Gharat, Binal Parikh Copywriter: Aditya Iyengar Photographar: Amol Jadhav Illustrator: Shankar Chavan This is an ad to promote the famous exchange offers which Big Bazaar announces very often. What’s [...]

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Got my attention & it should have been posted earlier. This is the billing envelope sent out by Vodafone. Provoking subscribers to opt for e-statements and thus save paper. Click picture to see larger size.

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“Advertising is all about entertainment and if you can’t entertain the audience they are switching the channel and going somewhere else.” Shared by Pushpendra Misra of Flying Saucer Films in a very inspiring session at our office this afternoon. As an ad film director he shared some lessons on creativity and film crafting. I attempt [...]

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It’s not about the message, it’s about how you say it. Spotted at ‘all stir fry’, Gordon House, Colaba – Mumbai.

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Bluetooth proximity marketing is something which I have enjoyed experiencing on every instance. However the technology has limitations due to it’s short range and the fact that users need to have their Bluetooth activated and also devices set to “discoverable” mode. So going back to something I read a few years back about mobile towers [...]

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Wordle, the new buzz online. I first saw it on Thomas Hawk’s blog and then Saurabh put one on his blog too. What’s Wordle?Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your [...]

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