Kapil's Korner

Over the weekend, I read yet another article about Steve Jobs. And it wasn’t any different from the many others written since the man departed. It spoke about Apple’s future after the legend’s death. I am sorry I can’t find the link but what caught my attention was this: Steve Jobs had created a team [...]

A few days back I got one of those BBM messages which looked like SPAM – Like this page on Facebook and you could help a friend. IGNORED. But then I got an email from a cousin who pointed me out to the interesting initiative by a group of BBM Students from R.D National College [...]

In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxGateway, where x = independently organized TED event. On Saturday, I attended TEDx Gateway at Mumbai. They managed to put [...]

This is what my character would look like if my life was a comic strip. Illustration by: Kunal Gagwani

Let’s admit it, buying gifts is a difficult task. Ok, so how many people out there just went yehhhh! Look no further because what I am about to share with you may make shopping for your Valentine this year a lot easier and even convenient. Asthetika is a place where you can go shopping and [...]

Thinking of buying a new gadget or white good appliance for the house? In all probabilities you will talk to a few friends, visit the store and maybe even check reviews online. Now in the case of a mobile, you might get to touch, feel and experience the phone a bit. But how do you [...]

15th August 2009 – While the rest of the country celebrated 62 years of independence from the Raj, I think a handful of Mumbaikars celebrated the independence to occupy a little space on the streets. The weekend witnessed The Wall Project. The aim was to get the local artists and enthusiastic citizens to paint a [...]

Let me show you a piece of work done by a very young talented bunch of people who work with me at mudra. Art Director: Ninad Gharat, Binal Parikh Copywriter: Aditya Iyengar Photographar: Amol Jadhav Illustrator: Shankar Chavan This is an ad to promote the famous exchange offers which Big Bazaar announces very often. What’s [...]

Got my attention & it should have been posted earlier. This is the billing envelope sent out by Vodafone. Provoking subscribers to opt for e-statements and thus save paper. Click picture to see larger size.

“Advertising is all about entertainment and if you can’t entertain the audience they are switching the channel and going somewhere else.” Shared by Pushpendra Misra of Flying Saucer Films in a very inspiring session at our office this afternoon. As an ad film director he shared some lessons on creativity and film crafting. I attempt [...]