Kapil's Korner

Luxury services spoil you. Last month I made multiple trips to the suburbs and preferred to use the Air Conditioned cab services over the local trains. And anybody who has booked an AC cab in Mumbai will tell you the good times and bad times when you can get a cab easily.Thankfully, there are about [...]

This morning I saw the ambient work done for the new series of Khatron Ke Khiladi on Colors hosted by Priyanka Chopra. Surprisingly it doesn’t have a mention of the channel’s name but instead a logo of Garnier Men. I really feel the message could have been done much better than this. It reminded me [...]

Filmstars. The Divas. We like to walk, talk and dress like our favourite star. And now you have the option to even holiday like the stars in their on-screen avatars only, of course. SOTC in an interesting tie-up with Yashraj Films presents what they call the Enchanted Journey. Travel Packages which explore Europe and promise [...]

Yash Raj Film’s latest venture Bachna ae Haseeno may or may not be a box office hit. But if there is something they have hit for sure is a a good in-film brand placement initiative with Microsoft’s Halo 3. The brand team for Halo 3 at Microsoft, India should be commended for a wonderful branding [...]

Go to ideamumbai.com and test your knowledge about Mumbai and it’s lingos to earn yourself the Jhakaas certificate. I earned mine with a score of 10/10. A good viral activity which creates curiosity and is done in a very interesting and interactive manner.

A little innovative piece of marketing. Baggage tag kind of thing attached to executive lunch boxes delivered to office areas. This is my office colleague’s dabba (lunch box) which gets delivered by the Mumbai Tiffin Service.  The tag promotes “Jai Shri Krishna” serial from the new TV channel colors (viacom18) which launches today.

Just read Dell’s Hearing Test at ADWEEK. It’s a good article which describes Dell’s efforts to manage their online reputation. I thought there were a couple of learning’s to understand how social media will be a challenge for the complete organisation and NOT JUST the branding team. Running a company blog is more than just [...]

I just viewed the "Nike+" presentation for Cannes 2007. The case study is a Titanium winner, I think. And now I am very inspired to make running an important activity of my life. Need to pull out those sneakers and go out for the run. I want to challenge myself to some kind of physical [...]

I was at Bangkok airport’s duty free shopping browsing the Mont Blanc showroom. I see this potential customer walking and asking for some supplies. The attendant brings it in and the customer confirms the purchase. When the attendant presents the charge slip to the customer to sign, the customer notices that it’s a cheap ball [...]