Kapil's Korner | Monthly Archive | June
Archive | June, 2008

Human Calendar

28 Jun

What happens when you use a camera to get a few friends together and offer them free booze and food? (Image copyright is Craig Giffen)  Craig Giffen just managed to do that and made himself the Human Calendar – the story of which he explains in detail here. It’s nice but I wish they could [...]

And they said honesty didn’t live anymore

25 Jun

Rickshaws in Nagpur don’t have meters. You negotiate with the driver for your location and then you can make the ride. Last week I spent some time in Nagpur. For two days I paid Rs.60 every morning to reach my destination from the hotel. On the third day I checked out and with my luggage [...]

Monsoon brings out the colors

16 Jun

Social media – a challenge for the complete organisation

11 Jun

Just read Dell’s Hearing Test at ADWEEK. It’s a good article which describes Dell’s efforts to manage their online reputation. I thought there were a couple of learning’s to understand how social media will be a challenge for the complete organisation and NOT JUST the branding team. Running a company blog is more than just [...]

Is it the end of a career in advertising?

10 Jun

If you are an advertising professional in India you are not going to like this bit of view shared in ET’s – Ad world attrition hits all-time high. JWT India’s executive VP and NCD Elvis Sequira echoes Mr Singh’s views. “Too many agencies have stopped adding value to their clients’ businesses. Earlier, they used to [...]

Beer, cheaper than gas

5 Jun

Early this week fuel prices went up and petrol now costs Rs. 55.88/ltr in Mumbai. And I like what this graffiti says.  Image is from an email forward.

New Bengaluru International Airport

4 Jun

The new Bengaluru International Airport commenced operations on 24th May and I was lucky to fly in to the city a few days later to experience this international gateway in South India. A quick summary of my experience. What I liked 53 check-in counters means no long queues. No baggage screening to be done by [...]