Kapil's Korner

What happens when you use a camera to get a few friends together and offer them free booze and food? (Image copyright is Craig Giffen)  Craig Giffen just managed to do that and made himself the Human Calendar – the story of which he explains in detail here. It’s nice but I wish they could [...]

Rickshaws in Nagpur don’t have meters. You negotiate with the driver for your location and then you can make the ride. Last week I spent some time in Nagpur. For two days I paid Rs.60 every morning to reach my destination from the hotel. On the third day I checked out and with my luggage [...]

Just read Dell’s Hearing Test at ADWEEK. It’s a good article which describes Dell’s efforts to manage their online reputation. I thought there were a couple of learning’s to understand how social media will be a challenge for the complete organisation and NOT JUST the branding team. Running a company blog is more than just [...]

If you are an advertising professional in India you are not going to like this bit of view shared in ET’s – Ad world attrition hits all-time high. JWT India’s executive VP and NCD Elvis Sequira echoes Mr Singh’s views. “Too many agencies have stopped adding value to their clients’ businesses. Earlier, they used to [...]

Early this week fuel prices went up and petrol now costs Rs. 55.88/ltr in Mumbai. And I like what this graffiti says.  Image is from an email forward.

The new Bengaluru International Airport commenced operations on 24th May and I was lucky to fly in to the city a few days later to experience this international gateway in South India. A quick summary of my experience. What I liked 53 check-in counters means no long queues. No baggage screening to be done by [...]