A few months back mudra produced a corporate TVC for India’s largest insurance company - LIC (Life Insurance Corporation of India). I was a key member of the team which worked on conceptualizing and finally producing this 60 second spot. But unfortunately I could not be a part of the shoot which happened over 10 days in Rishikesh and Kolkatta.
The ad was featured in today’s edition of Business Standard - The Strategist.
Click on image to see larger version.
I would like to know what you think of the ad, so please share your thoughts in the comments area.
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