Kapil's Korner

From today’s Mid-Day – Carlsberg beer’s promotion campaign. Read the PDF file from Mid-Day’s website.

My fantasy for a cruise holiday started when I was evaluating options for the honeymoon about 2 years back. We didn’t want to do the Super Star at that time and looked at the Royal Caribbean. But due to some factors we couldn’t make it. Then a few months back Nitika’s family started planning for [...]

During my last trip to Singapore I picked up a very neat piece of stationery – Monologue notebooks. Crudely put this is a cheaper version of the famous Moleskine. But I like to call it the more “affordable version”. I had a black and a brown notebook and this time I have added the two [...]

A few months back mudra produced a corporate TVC for India’s largest insurance company – LIC (Life Insurance Corporation of India). I was a key member of the team which worked on conceptualizing and finally producing this 60 second spot. But unfortunately I could not be a part of the shoot which happened over 10 [...]

This movie has been raved and only raved. It’s indeed a powerful and bold subject for the audience to see, believe and leave an after-effect. But IMHO the production values were very poor. I think the film could do with a lot better editing. Besides Mary (the London based Muslim girl) I think the performances [...]

Times OOH is organising the Outdoor Advertising Awards 2008 and sent out mailers to agencies calling for entries.  (yes, that’s a sexy piece there so go see the full size image) It’s common knowledge that most of the award entries are scams and made at the last minute with very little actual consumer exposure.  I [...]