Kapil's Korner

WPP – Why is a Good Insight Like a Refrigerator? (tags: advertising planning)

I have been using Google Calendar to keep my schedules synced between my hand phone and the online calendar. However I want to import all my birthday and anniversary reminders from Yahoo! calendar. Now this seems to be causing a lot of problem. I keep getting a silly error: Processed zero events. Failed to import [...]

I’ll be honest I am not a cricket freak. Watching the complete match of 50 overs is really not in my capacity. I find the game to be sometimes a bit slow very honestly even boring if the teams are not playing too well. However when the stakes are high like India Vs. Pakistan or [...]

During festivals corporates and brands make great efforts to release ads which make a good connect with the audience and at the same time bringing out a product feature. During this Holi, I picked out this ad by Videocon which caught my attention. It’s a well thought idea and beautifully executed. Brings out the wishes [...]

Friends, here is wishing you a very Happy holi.