Saturday was interesting because I attended my first “Screwdriver” at work. This is basically a monthly forum where the entire team gathers to discuss work, projects, trends, news and other things which we don’t connect over during the normal course of work. It also let’s everyone know what kind of work the agency is doing. Besides this we also do some learning on advertising fundas and big boss pushes some “gyaan” into our heads. Now, the last part of this session is interesting. Let me explain why ![]()
It’s called the Time Bomb section. Big Boss gives a product, brand and a proposition which needs to be communicated by any kind of medium (Print, TV, Radio etc.) The team then has to come up with a concept idea for that within 7 minutes. Holy Shit! But guess what? My concept ended up being in the Top 3 for that afternoon. Yes, BRAG BRAG! Of course I didn’t win the coveted time bomb trophy (look at pic). But it’s great to be appreciated at your first training session.






1 response so far ↓
1 Kapil’s Korner » Bombed it // Apr 9, 2006 at 8:50 pm
[...] Yes, I did it. After almost 3 times reaching the final round of the Screwdriver sessions, this time I actually managed to bag one for myself. Incidentally this was a very exciting session because we had not One or Two but Four winners for the best ideas. What also made this interesting is the fact that it’s a live project and all the winning ideas are going to be executed for the final client presentation which happens at the end of the month. [...]
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